|Guild Survey Results|
IN MID-2004 TKGA conducted its first online survey of the membership. It disclosed that: ~ 99% of you are female
~ 76% are married
~ 96% have at least some college or trade school education
~ Half are employed, and
~ You are very evenly distributed between E, W, N, S United States.
~ 67% have been knitting for 20+ years, and 35% have knitted for 40+ years.
~ 64% knit six or more hours a week.
~ Almost half have completed nine or more projects during the past 12 months.
~ 56% revealed they had spent more than $500 on yarn and knitting supplies in the last 12 months.
~ You tend to purchase in knitting stores and online for the most part.
Other miscellaneous statistics:
Knitting Skill Level:
IN 2005, TKGA conducted an online survey of members regarding CLUB/GUILD MEMBERSHIP. Two thousand members (out of 8,763 with e-mails) responded with the following information:
Fifty-two percent of you belong to some kind of local knitting group – 29% of you belong to a TKGA guild.
Your TKGA guild has been in existence for:
Less than a year 9%
1-5 years 19%
6-10 years 19%
7-15 years 27%
16 years + 26%
You have been a member of your local guild for:
Less than a year 10%
1-5 years 48%
6-10 years 18%
Your age group:
35 or less 6%
66 or more 14%
Number of members in your local guild:
Meeting location for your guild:
Community Center 8%
Other responses (5% or less each) included: Senior Center, Retirement Home, School, Coffee Shop and/or Restaurant, Business, Municipal Building, Bookstore, Museum or Art Center, Assisted Living area, Clubhouse, Hospital/Medical Center, Grocery or Food Store, YMCA, Country Club.
Do you pay for meeting space rental?
Yes 28% (40 % pay less than $20)
Local guild dues are:
No dues 19%
More than $20 21%
You feel these things might help you gain more members (answers in order of most responses to least responses):
~ Better, more interesting programs
~ Skill building
~ Friendlier, more open atmosphere
~ Change of meeting place (many said they were outgrowing their space)
~ Shorter, more organized business part of the meeting; more relaxed atmosphere
Does your guild enjoy a discount from local yarn shops?
Your Club/Guild’s biggest challenge?
13% – Programs (finding something new, interesting)
11% – Consistent Attendance (scheduling conflicts; some only come for special
10% – Membership & Retention
10% – Meeting Place (too small, not conveniently located, needs to be rent
free, policies of renters change, parking)
9% – Involvement of Members (offer to teach or share a skill at a program)
8% – Balancing Diverse Group to maintain interest of all (older vs younger,
newer vs experienced, crochet vs knit, machine vs hand knitting, etc.)
7% – Effective leadership (no enthusiasm, old-school, or can’t get anyone
4% – Attracting younger women; attracting male members
3% – Need skills building; education; mentoring
2% – Difficult to get national speakers (group too big for easy demos, group
too small to attract speaker, can’t pay enough, don’t know how to
locate or contact speakers)
2% – Costs, Finances (speakers, field trips, building rent)
2% – Too big already! (Have lost informal atmosphere; too large to do hands
on demos; size and growth involves lots of paperwork and upkeep)
2% – Member conflicts, politics
2% – Need a better welcoming process of new members; so get to know
each other; avoid cliquishness)
2% – Organization (shorter, more effective meetings)
1% – Starting & Finishing Charity Projects (and finding new projects of interest)
1% – No local yarn shop nearby (or those here aren’t supportive or don’t offer
Less than 1% each:
– PR (new guild, seasonal, etc.)
– Need donated or discounted yarns (in general or for charity projects)
– Not want to have to join TKGA
– Getting members to read the guild’s newsletters
– Need web site/e-newsletter
– Getting published in Cast On
– Need patterns
– Need more workshops and retreats
– Would like a group correspondence course we could all work on together
What two things do you feel TKGA might do to help your guild?
(Listed in priority order of most suggested to least)
- Programs Ideas & How to Connect with Speakers, Designers
- Guild info packet; include PR materials
- Skill-building items (Learn-A-Stitch kits; more Correspondence Courses; Videos)
- TKGA Web site for guild info from TKGA
- No requirement for all members to be members of TKGA
- National member recruitment campaign
- More Communication, info from TKGA about and to guilds
- More "guild patterns” – like the guild vest that was published in Cast On
- Charity patterns and charity project ideas
- Guild get-togethers at TKGA Conventions
- Discounts from local yarn shops, chains, catalogs
- Promote guild tolerance, welcoming attitudes; not be yarn or skill snobs.
- Machine knitting information
Does your club/guild produce a printed newsletter?
Does your club/guild produce an e-mail newsletter?
Does your club/guild bring in paid speakers?
The top charity items produced by TKGA guilds currently:
(Listed in order of most responses to least responses)
- Afghans/lap robes/Warm Up America! Squares
- Preemie Caps & Clothes
- Chemo Caps
- Baby Items, distributed through local hospitals
- Precious Pals or Trauma Bears
- Clothing for Shelters, Homeless and Underprivileged
- Caps for Kids
- Project Linus, blankets
- Stitches from the Heart (Cast On W/S 2001)
- Prayer Shawls, Sheila’s Shawls
- Items for Soldiers, Seamen, Veterans
- Clothing for Schools
- Children in Common (Cast On Summer 02)
- Baby Bereavement Blankets for hospitals
- Stoma/Tracheotomy Covers
- Prisons – clothing, teaching knitting
- Breast Cancer Awareness & Support
There were many, many more suggestions and ideas presented in this survey. Thank you to everyone who responded. You’ve given TKGA some great ideas and direction for the future!